Perceptive is not what you might expect...
We are not a traditional market research agency. We believe market research needs to be grounded in context - how is it going to be used? and by who? We take it a step further and focus on the implementation of the research into the marketing functions of a business.
Our thinking centres around being creative enough to understand the situation, learn that which is unknown, and give our clients the confidence to act. By blending "book smarts" and "street smarts" together we develop insights that go beyond traditional research, and directly impact the success of the business through more effective marketing.
SOME QUICK FACTS ABOUT US
Fact No.1
Perceptive is a full service market research company. We are 100% NZ owned and operated, and service the market research needs of over 150 clients throughout NZ, Australia, Hong Kong and Japan.
Fact No.2
Perceptive work directly with 8 out of the top 10 advertising agencies in NZ to add horse power to their existing strategic planning teams. Yes, our work helps them win advertising awards all the time.
Fact No.3
Perceptive develop the strategy behind some of NZ's most successful brands. The first things we point out is that a business does not own its brand, the market does. From this platform we then build the architecture necessary to build a successful brand.
So when you boast this set of skills, how can you allow yourself to be pigeon holed into being "just another market research company"? The answer is you can't really.
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