WHERE BOOK SMART & STREET SMART COME TOGETHER

BLOG

Blog pic0400.jpgWelcome to our humble blog, where you will see us post a whole bunch of random things. If you are looking for amazing pieces of wisdom, this is probably the last place you should look. ;-)







Email me when new posts are made to this blog

Introducing the Newly Renamed... Leukaemia and Blood Cancer New Zealand

Written by HB on January 23rd, 2012.      3 comments

Perceptive did some extensive market research and found out some pretty interesting facts about what their supporters and the general public thought about their organisation and brand, and now they have a new name!

We'd like to introduce to you - Leukaemia and Blood Cancer New Zealand. 

Follow the link below to read more about what we found out...


http://www.leukaemia.org.nz/page/388
 

Whats the Fun Part of Market Research?

Written by HB on November 25th, 2011.      0 comments

Running the Stolen Rum Challenge of course! And becoming famous for appearing on YouTube... Have a look at Perceptive's Joanne getting people to take the blind taste test between Stolen White Rum and the world's leading white rum





Visit www.stolenrum.com to see the results of the Stolen Rum Challenge!
 
Topics: , Perceptiveness
 

Ad Agencies and their Music Videos

Written by ^CP on November 16th, 2011.      1 comments

Fortunately NZ ad agencies are an awesome bunch, who tend to let their work do the talking. Occasionally their overseas counterparts make themselves look like noobs by making music video's about themselves. Check this one out from the UK.

Wow, this is great - if great means ridiculously embarrassing.

 
Topics: , Perceptiveness
 

Social Media Updates - You Might Get Robbed

Written by ^CP on November 8th, 2011.      0 comments

Here is another awesome info-graphic!!

11
 

POPULAR INFOGRAPHICS

Written by ^CP on September 30th, 2011.      0 comments

Needing some inspiration for that boring report? Use some infographics!!

tumblr_lsartiKEjs1qz6f9yo1_500.jpg
Topics: , Perceptiveness
 

Ideas for the World Cup

Written by ^CP on August 4th, 2011.      0 comments

Ok, so here are a few important things to know to beat the alcohol ban during the world cup. Actually this is the only thing to know. 

Idea.jpg

Remember to tell everyone it is Diet Coke too. Detail is always important in the art of deception. So I read. 
Topics: , Perceptiveness
 

Kristo's New Car..... sort of.

Written by on July 12th, 2011.      0 comments

Our Project Manager Kristo Fallas, arrives this morning in one of these! Very Nice!! (And he even let me take it for a spin - but not by myself) 

Kristo's car.jpg
 

A graph representing our project team at the moment

Written by ^CP on June 13th, 2011.      1 comments

tumblr_lkll1t9JRH1qa0uujo1_500.png

Yeah, enough said.
Topics: , Perceptiveness
 

Some ways to stay creative

Written by ^CP on May 26th, 2011.      0 comments

1_500.png

I keep getting stuck on number 4 ;-)
Topics: , Perceptiveness
 

Coffeeeee

Written by ^CP on May 16th, 2011.      0 comments

l8kC61qc5laro1_500.jpg

We were all hanging out for coffee this morning! I think its the weather. Phil had the usual four shots in his flat white. Ron who does our coffees has affectionately named it "the nuke". The rest of us settle for cappuccino's' and long blacks ;-)
Topics: , Perceptiveness
 

Guys.... There's a Tornado Outside.

Written by ^CP on May 3rd, 2011.      0 comments

Here is the footage of the Tornado that raced past our Albany office. Scary Stuff!

Warning: RAW footage, and some language may offend. 



 
Within minutes the team had this clip on YouTube and sent to every major news station to inform the country of what had just happened. After being picked up on every major news channel in NZ and Australia (and having over 100,000 hits on YouTube) we figured we had done our job, and let people see how intense this tornado was. Our thoughts go out to those who lost so much, and a especially to the family who lost a loved one in this freakish event. Kia Kaha.
Topics: , Perceptiveness
 

A Short Speech is a Good Speech

Written by ^CP on May 3rd, 2011.      0 comments

tumblr_lkjsa0vvlq1qzu2tdo1_400.gif
 
Getting to the point..... is never over rated. Love the kick at the end. "Huh, That's Right!"
Topics: , Perceptiveness
 

Great ad for Audi

Written by ^CP on May 2nd, 2011.      0 comments



Simple, but very very cool.
Topics: , Golden Advertising
 

A Bit Mean

Written by ^CP on May 1st, 2011.      0 comments

tumblr_lkbt4gCYRr1qfp9jho1_500.jpg

Possibly the most cruel bus shelter advertising I have ever seen. Probably works though. 
Topics: , Golden Advertising
 

Rebranding Facebook

Written by ^CP on April 25th, 2011.      0 comments

tumblr_lk0fsnbm3n1qawgy3o1_500.jpg

Then living up to its brand promise would be a piece of cake! ;-)
Topics: , Perceptiveness
 
logo_ernst.gif logo_fast50.gif logo_prinz.gif logo_mrsna.gif  logo_100nz.gif   logo_twitter.gif   logo_facebook.gif   logo_linkedin.gifyoutublogo.gif