WHERE BOOK SMART & STREET SMART COME TOGETHER

SERVICES

It is safe to say that Perceptive have a broad set of skills. All of which are grounded in one thing - Human Truths. We look at things openly, we think clearly, we approach pragmatically, and we apply our experience professionally to obtain the desired effect whatever that may be. 

It would be difficult to list every moving part within Perceptive, every element, every aspect of our portfolio of services. The service we are best at, is identifying what to do. What approach is going to be the best for the situation we are in. Whether the situation requires a simple focus group, a nationwide phone survey or a more complex form of conjoint analysis. It really depends on the needs that face us and our clients. 

We do provide a unique level of support to PR agencies and advertising agencies. This is based on an intimate understanding of their businesses. We know exactly what they need from a team of people like us, and we deliver on these needs quickly and effectively.

If we had to group our services we could do so in the follow broad areas:

QUALITATIVE RESEARCH

 

QUANTITATIVE RESEARCH

If the need exists to understand underlying behaviours, the hidden meanings...

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  When decisions need to be made the information needs to be robust. To develop the right....

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MARKET SEGMENTATION

 

BRAND TRACKING

People are different and in so many ways. Differences demographically are usually only the tip of the iceberg...

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  By measuring your brand awareness and association over time you can tune your message, enhancing the effectiveness of your marketing...

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BRAND STRATEGY

 

MARKETING STRATEGY

The first thing to come to terms with is the question of who owns your brand, and the answer might surprise you given it certainly isn't you.

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  In order for marketing to be truly effective it needs to be creative in context. This is achieved...


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