Pain free Ad Testing is Here!

Our new Ad Testing Product - AD-DIP is exactly what you need to ensure you're looking your best before you head out into the media. This is the most basic of ad tests and should not be used to inform the wider advertising strategy. The purpose of this test is to uncover the likability, distinctivity, affinity and acceptability of the ad - without impacting the budget or the deadline.
 

Having an independent research company testing your ads for you has NEVER been this easy or affordable. Trust Perceptive to pull these insights together, saving you time, money, and above all - avoiding risk.

Contact us now to get one underway.

FAQ:
Q - Is 100 people enough to be representative of the NZ population?
A - No, it's not perfectly representative - but it is indicative. It will show us the likelihood of an issue arising. We do carry out a significance test and usually end up with a standard error of 8% - 10%. Typically this should be below 5% to be nationally representative which usually requires a sample of 500 consumers.

Q - What do we need to provide Perceptive to do an AD-DIP?
A - Just the creative in any format. We can stream audio, video, display images and even test websites, social media or digital (flash adverts).

Q - Is this service just for ad agencies?
A - Traditionally yes. If you have an internal ad department then we can run this for you, but we do not provide this service to businesses that do not have a dedicated advertising function.