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FOR AD AGENCIES
Perceptive work with dozens of New Zealand's best advertising agencies. Here are handful of services we provide that are a bit special:
FOCUS GROUP FACILITATIONSome times you just need people to help you run them right? There is an art to running focus groups and Perceptive are among the best in New Zealand at it. So don't hesitate to contact us if you need support in this area. We also run online groups which you could use to test any creative ideas. But we can chat about that later.MONTHLY OMNIBUSPerceptive run an omnibus every month which goes to a nationally representative sample of New Zealanders. This is the most cost effective research solution in the country and has been designed to allow marketing professional to "group buy", and keep the costs of finding out important information down.The omnibus goes out to 1000 New Zealanders with ages ranging from 15 to 65-plus and annual incomes ranging from below $20,000 to more than $150,000. The demographics are stratified against the census to ensure it is as representative as possible and boasts very robust significance, with a margin of error just 2.3%. SOME IMPORTANT DATES FOR YOUR DIARY:![]() QUICK DIPSYou may find the odd occasion where you need insights really fast. It could be for a pitch, or to test an idea. We do manage a consumer panel, and can turn information around very quickly so don't hesitate to contact us and we will do our best for you.ATTITUDE NEW ZEALANDPerceptive produce an annual study into the attitudes of New Zealanders which we provide free to over 700 marketers. Register here for full access to the information.Of course we can help you in other ways and always happy to chat about research, how you can use it, and how to advise clients on what to do with it. Feel free to contact us to chat in more detail. |