Perceptive have been working closely with PR Firms for a long time now and we know a few ways we can help you. So avoiding "long copy" and "jargon" lets just cut to chase:
MONTHLY OMNIBUS
Perceptive run an omnibus every month which goes to a nationally representative sample of New Zealanders. This is the most cost effective research solution in the country and has been designed to allow marketing professional to "group buy", and keep the costs of finding out important information down.
The omnibus goes out to 1000 New Zealanders with ages ranging from 15 to 65-plus and annual incomes ranging from below $20,000 to more than $150,000. The demographics are stratified against the census to ensure it is as representative as possible and boasts very robust significance, with a margin of error just 2.3%.
From a media robustness point of view it has a higher statistical significance than most political opinion polls.
SOME IMPORTANT DATES FOR YOUR DIARY:
QUICK DIPS
You may find the odd occasion where you need insights really fast. It could be for a pitch, or a client makes an urgent request for a press release. We do manage a consumer panel, and can turn information around very quickly so don't hesitate to
contact us and we will do our best for you.
ATTITUDE NEW ZEALAND
Perceptive produce an annual study into the attitudes of New Zealanders which we provide free to over 700 marketers.
Register here for full access to the information.
Of course we can help you in other ways and always happy to chat about research, how you can use it, and how to advise clients on what to do with it. Feel free to
contact us to chat in more detail.
