WORK

Perceptive approach every relationship differently, but with one core similarity - to make it long term and mutually beneficial. To us relationships are everything, and we work very hard to ensure we deliver for everyone we have a relationship with both on a professional and a personal level. After all we are people, not brands.

So with this in mind here are some examples of the people we work with, and quick summary of the work we do with them.

SKY TV SKY TV work with Perceptive to explore new ideas and concepts in the market which often requires unconventional methods to capture the weak signals that innovation is sparked from. Through these new methods we have uncovered many insights that help SKY TV react to their dynamic market. Visit SKY>		ORCON Perceptive and Orcon share a close relationship. We look after their segmentation, brand monitoring, and Net Promoter® Score. Orcon are excellent at taking research through the business and out into marketing execution, and enjoy solid business performance gains as a result. Visit Orcon>		BURGERFUEL BurgerFuel has been working with Perceptive for quite some time now. We have done several projects, eaten several burgers, and had a lot of fun understanding consumers preferences to fast food. Our research has helped BurgerFuel make "market led" changes which further reinforce their brand. Visit BurgerFuel>
KORDIA Perceptive work closely with the marketing team at Kordia, to uncover and develop the human truths behind their brand. These insights are then augmented both strategically within the organisation and tactically through their day to day communications with the market. Visit Kordia>		SLEEPYHEAD What drives a bed purchase? Sleepyhead have a very sound understanding of this in its many different iterations. Perceptive conduct bespoke pieces of research, define the brand and monitor its advertising effectiveness to ensure the continued success of Sleepyheads marketing. Visit Sleepyhead>		DAIRY NZ The dairy industry in NZ contributes around 25% to our GDP. Perceptive's research team run nationwide quantitative and qualitative studies into kiwi perceptions of the dairy industry to provide the industry with an understanding of public perception, and its various driving factors. Visit Dairy NZ>
REACH MEDIA Reachmedia is the expert when it comes to targeted media, and offers a range of services incorporating traditional media, technological solutions and research. We are very proud to be their research partner. Very proud indeed. Visit Reach Media>		TRADEME Being such a dominant player in the market Trade Me often have to create their own observations around online shopping behaviour. Perceptive were chosen, to understand these behaviours and identify their drivers, and detractors. Go on then>		BUNNINGS Perceptive work with Bunnings to help them understand their brand health on an annual basis. Alongside this we also measure their price competitiveness through mystery shopping. So if you find a better price "they will beat it by 15%". Enough said.  Visit Bunnings>