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New Zealand Stress Index for 2010
Here we see what New Zealanders are most stressed about. We view these on a scale of 0 to 10 where 0 indicates no stress at all and 10 indicates being totally stressed. Results can be viewed by gender or age.
Saving ability, spending power and retirement security are the three areas which are causing the most stress among New Zealanders, with an average of at least 5 out of 10. These results are consistent with the previous two Attitude NZ surveys.
In all areas, the averages show that females are slightly more stressed than males, with the biggest difference being with climate change.
When it comes to age groups, there are clearly areas that stress out different age groups more than others. For instance, retirement security among those aged 35-64 year olds, job security in those aged 45-54 years, and education for those aged 15-24 years. Fewer people aged 65 and over report being stressed in most of the areas.
The Economic Climate's Impact on Brands 2010
Has the economic climate influenced you to switch from branded products to house brand products?
Almost two-thirds of New Zealanders indicated that the economic climate has influenced them to switch from branded products to house brand products (63.8%). Less than 10% have done so for everything they buy (7%), with most doing so for some products only (57%). The age group in which the highest proportion has replaced everything they buy with house brand products are those aged 55-64 years (15%).
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