Perceptive Omnibus

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What it is?

The Perceptive Omnibus surveys a nationally representative sample of 1,000 Australians (aged 18 and over) every quarter. It’s the perfect research vehicle to validate Australian public and consumer opinions, attitudes and behaviours quickly and cost-effectively.

 

How does it work?

Organisations can buy question slots in our monthly Omnibus survey–making it an affordable and effective way to generate fast and reliable insights.

The results are delivered in the first week of the following month and are weighted according to age, location, and gender using census data, this ensures the sample is representative of Australia's population.

How much does it cost?

Rates for the Perceptive Omnibus survey: 

  • $500 per question, with tabled results
  • $750 per question, with full reporting

We can accommodate a range of consumer and qualifying criteria to ensure your questions are only answered by Australians who match your target audience.

 

What questions can I ask?

The Perceptive Omnibus survey can accommodate a range of question formats. As part of this service, one of our research consultants can help you determine the right questions to ask and achieve your research goals. 

 

When do I need to have my questions in by?

The Australian Omnibus runs every quarter i.e. March, June, September and December.

It launches on the 15th March, 15th June, 15th September an 15th December. (or next business day). We ask that all questions are finalised, signed off and with us by the 10th. Space is limited, so to avoid disappointment we recommend getting in touch a few weeks in advance to book your place.

 

“The Perceptive Omnibus has been instrumental in uncovering what's on the minds of the public across the broad range of industries that our clients work within. It has been really useful, repeatedly providing us with valuable insights to support our clients’ PR strategy.”

 

— Claudia Macdonald, Managing Director, Mango Communications

 

 

 

Who uses the Perceptive Omnibus?

PR and advertising agencies, government, not-for-profit organisations, businesses and brands who want to tap into consumer and employee opinions use the Perceptive Omnibus survey.

Our clients use the results of the Omnibus to:

  • Understand the impact of Covid-19 on consumer attitudes and preferences.
  • Poll public opinion on breaking news stories or emerging trends.
  • Gauge brand health, from awareness to advocacy.
  • Test the impact of pricing and promotions on consumer purchase behaviour.
  • Determine perceptions towards new concepts and product /service development.
  • Generate media interest and establish thought leadership.
  • Evaluate changes to brand positioning/messaging.
  • Test advertising copy and creative, including imagery and video.
  • Identify opportunities to optimise communication channels and content mix.
  • Support new business pitches.
  • Reputation and crisis management.

Omnibus limitations

The Omnibus survey is best suited to situations where the research outcomes are simple and tightly defined, requiring only a few questions, and the results are needed quickly to support decision-making. Omnibus insights are often tactical in nature and are not typically used to direct long-term strategies, except in the case where they serve as a foundation for future research. 

If you are interested in doing more specific research relating to your business and/or industry, click below.

Karma Drinks and All Good Organics have been very fortunate to work with the incredibly talented team at Perceptive. The Perceptive Omnibus has provided both of our brands with tangible insights that have allowed us to take a more strategic approach to the categories we play in. Having clarity around the health of our brand, along with drivers for purchase has given us a clearer understanding of our current and future consumers.” — Faye MacGregor, GM All Good Organics.