Perceptive Omnibus
Get fast, cost-effective insights.
Enquire nowWhat it is?
The Perceptive Omnibus surveys a nationally representative sample of 1,000 Australians (aged 18 and over) every quarter. It’s the perfect research vehicle to validate Australian public and consumer opinions, attitudes and behaviours quickly and cost-effectively.
How does it work?
Organisations can buy question slots in our monthly Omnibus survey–making it an affordable and effective way to generate fast and reliable insights.
The results are delivered in the first week of the following month and are weighted according to age, location, and gender using census data, this ensures the sample is representative of Australia's population.
How much does it cost?
Rates for the Perceptive Omnibus survey:
- $500 per question, with tabled results
- $750 per question, with full reporting
We can accommodate a range of consumer and qualifying criteria to ensure your questions are only answered by Australians who match your target audience.
What questions can I ask?
The Perceptive Omnibus survey can accommodate a range of question formats. As part of this service, one of our research consultants can help you determine the right questions to ask and achieve your research goals.
When do I need to have my questions in by?
The Australian Omnibus runs every quarter i.e. March, June, September and December.
It launches on the 15th March, 15th June, 15th September an 15th December. (or next business day). We ask that all questions are finalised, signed off and with us by the 10th. Space is limited, so to avoid disappointment we recommend getting in touch a few weeks in advance to book your place.
“The Perceptive Omnibus has been instrumental in uncovering what's on the minds of the public across the broad range of industries that our clients work within. It has been really useful, repeatedly providing us with valuable insights to support our clients’ PR strategy.”
— Claudia Macdonald, Managing Director, Mango Communications
