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Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we’ve noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their method (and their method alone) is groundbreaking.

Let's be honest, most of the experience your customers have with your brand today takes place on online touchpoints (social media, email and other online channels).

When wanting to boost your brand profile, it can pay to be creative. Here are three ways that can have a big impact on how your brand is viewed by your customers.

As all good marketers know, excellent marketing starts with excellent data. By excellent data, we mean clean, complete and up-to-date data. Read on for some good tips on how to freshen up your customer database.

Perceptive was founded in 2005 as a full-service market research company. Over the past twelve years, Perceptive has evolved into a leading customer intelligence agency with a hybrid mix of talent and technology. The integration into Clemenger Group New Zealand was a critical strategic priority, given Perceptive's significant capability in data-driven marketing.

Strategic research insights encourage, enable and inform, from the drawing board through to the final execution. But they also offer the opportunity to put hard data to your strategic assumptions—and ensure that you can remain agile in a constantly changing business environment.