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Learn the difference between data and information in business, and discover what your enterprise needs to leverage your market research to its fullest.

Are you pondering the importance of data visualisation for your market research efforts? Then ponder no more. This is what the right data visualisation tools can do for your company:

Market research: what can it do for your business? Successful companies both large and small know that knowledge is power, and the benefits of market research can provide the edge that you need.

When you’re measuring marketing return on investment, the decision of what to measure should be set during the strategic planning process, before finishing the final marketing plan. If you prioritise what to measure, you are able to build in the appropriate techniques to generate rich insight.

Following on from our last post, we’ll now look at the metrics that are important for busy CMOs that need to measure marketing ROI to prove the value of their marketing spend.

Today’s marketers are operating in a volatile market. CMOs are constantly battling rapidly changing consumer expectations,