In Good Company launches to industry

In Good Company, a report Perceptive produced in partnership with the Sustainability Business Council (SBC) and Porter Novelli, was launched at an industry event last night.

Perceptive team members Oliver Allen and Jackson Humphries attended the report’s launch in a crowd of 120 Perceptive and Porter Novelli clients and SBC members who have roles focused around marketing and sustainability. Oliver also participated in a panel discussion after the report’s presentation. 

James Walker, Executive Director of Sustainability Practice at Porter Novelli, presenting the In Good Company report. Photo credit: Alisha Lovrich.

Oliver Allen, General Manager at Perceptive [left] and James Walker of Porter Novelli [right] participating in the discussion panel. Photo credit: Alisha Lovrich.

The report's findings were aired on Breakfast this morning and its insights will help businesses have meaningful conversations with their customers about sustainability going forward. 

Check out the press release and full report here.

Left to right: Jackson Humphries (Research Consultant – Perceptive), Sarah Williams (Managing Director – Porter Novelli), Oliver Allen (General Manager – Perceptive), Alison Herft (Manager of Consumer Decision-Making Programme – SBC), James Walker (Executive Director of Sustainability Practice – Porter Novelli), and Jim Gall (CEO – Clemenger Group New Zealand). Photo credit: Alisha Lovrich.