Our General Manager, Oliver Allen, caught up with the NZ Herald to talk about our newest product: Ada. Ada is a self service, transactional data dashboard that help businesses understand how consumers are spending in their market. In speaking with the Herald, Oliver said:
"Typically businesses and retailers have really strong levels of info and insight from their point of sale systems in store, but they lose total visibility once the customer walks out the door.
"This also means they typically benchmark their performance against themselves, most often based on their performance from the previous year. But if you've grown two per cent and your competitors have all grown by six per cent, is this really a good result? This is where Ada comes in."
Read the full article here.