Part two of our study into Kiwi Christmas spending has been featured in Stuff.co.nz. This research harnessed Paymark transactional data—the largest transactional data set it in New Zealand—to assess New Zealand retail spending over twelve weeks from the end of October to the beginning of January.
“What’s interesting in this data is the difference between consumer mindset and behaviour,” says Daniel Shaw, Managing Director at Perceptive. “While Covid-19 has ingrained a mindset to be conservative and cautious with our finances, our actual behaviour tells another story.”