Meet Ada

A data analytics dashboard that uncovers Kiwi spending behaviours

Gain a complete picture of your customers’ spending behaviour and make smarter, better-informed decisions about the way your operate with Ada.

Ada combines Paymark’s EFTPOS transaction data—the largest of its kind in New Zealand with over 1 billion transactions a year—with Perceptive’s data science and visualisation capabilities to create a powerful business intelligence tool.

Final - Ada Herald video

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See Ada in action 

We invite you to have an online demo with one of our research experts. In this initial discussion we can help you to understand where you are on your data journey, and help guide you on the next steps towards building your business intelligence.

In 30 minutes we will:

  • Evaluate your existing business intelligence and identify any gaps.
  • Give you advice on using transactional data to unlock category and regional insights.
  • Show you Ada, our fully-visualised Paymark data dashboard that empowers businesses with New Zealand retail spending insights.



Not ready to book a demo? Download our free transactional data guide and learn more about what Ada and transactional data can do for your business.

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How does the setup process work?

Ada is customisable to your business, including categories and brands, time periods and can include your owned data sources, such as media spend. The setup is a collaborative process with your business as part of the onboarding.


What fees can I expect?

There is a one-time setup fee, then a set monthly price regardless of how many people need access. We don't charge by licence. 


How many logins/users can I have?

Ada is accessed via PowerBI. You do not need an existing license to get access, it is all taken care of by Perceptive.


How far back can I access my business reporting?

Ada's data goes back to 2019.


How much coverage does Ada's data have?

Paymark data covers 70 per cent of all in-store transactions in New Zealand and around 25 per cent of all online transactions. This coverage differs by category and is something we will work through during setup. 


Where is Ada's team located if I have questions?

Just as Ada uses New Zealand data, we are a New Zealand-based team with local support. If you had any additional questions, please don't hesitate to get in touch.

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About Perceptive

We are New Zealand's leading technology-based customer intelligence agency. Perceptive delivers research and insights programmes to a variety of organisations across New Zealand, Australia, North America, United Kingdom, United Arab Emirates and India. In fact, we conduct both quantitative and qualitative research in over 40 countries, have over 500,000 surveys in field every month and have access to over 11 million consumers via our professionally managed research panels.

We also know how important data security is in today’s digital ecosystem, which is why we are ISO-certified to meet the highest global standards for information security management.

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About Paymark

Paymark is part of the Worldline brand and are New Zealand's leading payments innovator. At Paymark they design, build and deliver payment solutions that help Kiwi business succeed.

Whether you’re looking for in store, online or mobile payment solutions or powerful business insights, Paymark is here to help.

It's technology backed by experience.

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Want to gain a deeper understanding of your customers? Catch up with one of our research experts for a free 30-minute consult. Simply request a demo and we'll be in touch.


Book a demo