How healthy is your brand?

This eBook includes the strategies you need to determine and improve your brand health. Determine your brand health. Challenge it. Measure it. Improve it.

You'll learn:

• What metrics you need to measure brand health
• 5 questions to test your brand health
• 9 steps to assess your brand positioning
• Analyse brand perception with the conversion funnel
• 7 ways to improve your overall brand health