This eBook includes the strategies you need to determine and improve your brand health. Determine your brand health. Challenge it. Measure it. Improve it.
You'll learn:
- What metrics you need to measure brand health.
- 5 questions to test your brand health.
- 9 steps to assess your brand positioning.
- Analyse brand perception with the conversion funnel.
- 7 ways to improve your overall brand health.
