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Burger King Data Science Case Study

When Burger King launched a new coupon and loyalty point function for the BK App, it created a gold mine of customer behavioural data.

But they didn't know how to leverage it.

Fortunately, Perceptive did.

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In this case study

Learn how Perceptive used data science and app data to help Burger King:

  • Identify its most valuable customers.
  • Segment customers according to their in-app behaviours. 
  • Increase its average cheque by over 30 per cent.
  • Double the BK App's monthly sales.
  • Grow app revenue by over 90 per cent.
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Burger King leveraged its customer data to grow its app revenue by over 90 per cent! Learn how they did it.

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