Customer insights deliver one of Burger King’s strongest financial years ever!

Faced with a rising number of competitor outlets and new franchises landing on Kiwi shores Burger King had to evolve.

And evolve they did...

In this case study, you’ll learn how customer data:

• Fuelled one of BK’s strongest financial years ever!
• Shaped BK's marketing strategy.
• Enhanced brand authenticity.
• Unlocked profitable, new product opportunities.

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