Customer insights deliver

one of Burger King's strongest financial years ever


Faced with a rising number of competitor outlets and new franchises landing on Kiwi shores Burger King had to evolve.

And evolve they did...

In this case study, you’ll learn how customer data:

  • Fuelled one of BK’s strongest financial years ever!
  • Shaped BK's marketing strategy.
  • Enhanced brand authenticity.
  • Unlocked profitable, new product opportunities.

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