Sapien Lights the Way

For Just Juice Resurgence


When Just Juice created two packaging designs to revamp their struggling market share, they couldn’t afford to make any assumptions.

They needed rigorous research to know they were on the right path.

In this case study, you’ll learn how Sapien's behavioural science insights helped Just Juice to:

  • Test their creative to uncover the strongest design.
  • Identify their most distinctive brand assets.
  • Understand what shoppers were looking for when shopping the Juice category.

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