Sapien Insights Help Spark

Shake Up the Retail Experience


Spark is on a mission to enrich the lives of all New Zealanders—including the experience of customers who set foot in their stores.

But to do this, they needed a deep understanding of how people engage with and navigate their stores.

In this case study, you’ll learn how Sapien's insights helped Spark to:

  • Assess the effectiveness of their point of sale (POS).
  • Create a new POS pilot to enhance the in-store experience.
  • Increase in-store conversions.

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