How to become customer-led

Change management for business leaders


Fact: 70% of all change initiatives within a business and organisational context fail.

This ebook sets the case for why customer experience should be a core part of your change management initiatives, and how it can propel you in the right direction, regardless of what your business objectives are.

You'll learn:

  • The biggest pitfalls to avoid for busy CEOs.
  • Effective strategies to shift to a customer-led business.
  • Why you need to measure employee feedback when managing change.
  • How to lead your employees through periods of change.
  • How to manage resistance and negative feedback in your business.

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