As the COVID-19 situation unfolds, we are regularly reaching out to Kiwis, including business owners, to understand their current headspace. We are committed to providing this information free of charge to help make a difference where we can.
Want to understand how COVID-19 is affecting your customers? Get in touch with us.
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As the New Zealand Government continues to make critical decisions concerning COVID-19, debate has opened up among the nation about what is expected from our leaders in a time of crisis.
Business decisions have also caused consumer sentiment to shift both positively and negatively towards certain brands. Which leads us to this week’s question: which brands came out strong after the lockdown—and which ones still have work to do?
This week we found:
Rise in negativity reflects the rise in new cases
While the majority of Kiwis remain positive at the beginning of July (72%), 14 days of confirmed cases leaking through has led to increases in concern and negativity.
Confidence in the government has plummeted
Recent developments such as active cases moving around the country and non-compulsory testing at our border has left just over half of NZers believing the government is doing all that they can, a significant drop compared to two weeks ago (75% vs 57%).
Kiwis are feeling left in the dark
In terms of government communication, a greater number of NZers are feeling left in the dark.
Click on the button below to download a PDF version of our past weekly insights.
The impact of COVID-19 on the economy and trading conditions is expected to continue for the next six to twelve months. As the nation opens back up for business, our focus will shift to providing business the insights they need to get back on their feet and prepare for the year ahead.
If you're interested in getting COVID-19 insights specific to your business and/or industry, please don't hesitate to get in touch.
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