COVID-19: Insights Tracker

A glimpse into the hearts and minds of Kiwis during COVID-19.


As the COVID-19 situation unfolds, we are regularly reaching out to Kiwis, including business owners, to understand their current headspace. We are committed to providing this information free of charge to help make a difference where we can.


Want to understand how COVID-19 is affecting your customers? Get in touch with us.


How to use this tracker

Filter and slice each of the six questions by age, generation, gender, region and business size using the drop down menus. Hold ctrl and click to select multiple filter options. 


Brand Sentiment: Top 10 Brands





View past summaries

Click on the button below to download a PDF version of our past weekly insights. 

23 March  31 March  7 April  14 April  21 April  29 April  5 May  13 May  20 May  27 May  3 June  10 June

17 June  1 July   


As the COVID-19 situation changes, so will we

The impact of COVID-19 on the economy and trading conditions is expected to continue for the next six to twelve months. As the nation opens back up for business, our focus will shift to providing business the insights they need to get back on their feet and prepare for the year ahead.

If you're interested in getting COVID-19 insights specific to your business and/or industry, please don't hesitate to get in touch.


© 2020 Perceptive and Sapien. No part of the data contained in this report may be edited or reproduced in any way without the permission of Perceptive or Sapien. If you would like to use the information below please contact Imogen Duff at For more information about the tracker click here.





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