From funnel to flywheel: the next CX evolution.

By 2020, customer experience (CX) will overtake price, product and expertise as the key brand differentiator.

This white paper challenges the traditional view of the customer journey and highlights how customer-centric strategies are critical to future business success.

Download our free white paper and learn:

• A powerful new approach to sustainable growth—the CX flywheel.
• Why the traditional customer funnel is no longer accurate.
• How misalignment of core business functions impacts customer experience.
• What is driving the resurgence in word-of-mouth marketing.