FREE WHITE PAPER

From funnel to flywheel: the next CX evolution

Customer experience has overtaken price, product and expertise as the key brand differentiator.

This white paper challenges the traditional view of the customer journey and highlights how customer-centric strategies are critical to future business success.

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In this white paper

Download our free white paper and learn:

  • A powerful new approach to sustainable growth—the CX flywheel.
  • Why the traditional customer funnel is no longer accurate.
  • How misalignment of core business functions impacts customer experience.
  • What is driving the resurgence in word-of-mouth marketing.

Plus, customer experience strategies that will help you:

  • Focus marketing.
  • Empower sales teams.
  • Fuel better service. 
  • Motivate employees. 
  • Improve overall profitability. 
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80% of businesses say they deliver a ‘superior’ customer experience—but only 8% of customers think they actually do. Is your business one of them?

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