FREE CASE STUDY

Insights Pave The Way to Media ROI Success

Discover how this award-winning segmentation and insights programme helped DairyNZ refine and test its media creative and enhance the perception of the dairy industry and its farmers across the nation.

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In this case study

Learn how DairyNZ used insights to:

  • Identify the biggest opportunity segments to target for their new media campaign. 
  • Inform and test their creative to ensure it truely resonated with their target audience.
  • Monitor the effectiveness of the campaign to ensure it was showing up in the right places. 
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Learn how Perceptive's insights guided the creation of DairyNZ's 'Here for the long game' campaign.

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