Jaguar Land Rover Forges New Roads With Brand Tracking

In this case study

Learn how Jaguar Land Rover used Perceptive's brand tracking to:

• Re-invent their marketing strategy.
• Identify strengths and weaknesses in Jaguar Land Rover's brands. 
• Measure and track brand perception, brand equity and brand conversion across its two brands. 
• Change up their marketing messaging and activities to revitalise their brands.