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Understanding the hearts and minds of Kiwis

Mind & Matters is designed to help businesses understand:

  • Macro trends impacting everyday Kiwis.
  • Emotions across the nation.
  • Behavioural nuances in certain categories.
  • Attitudes towards key interest areas, such as job security, personal finance, mental health, and the environment. 
  • Kiwi spending habits, including the areas/categories they are spending and cutting back on.
  • Similarities and differences between New Zealand and Australian public opinion, done in collaboration with Quantum Market Research.