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Understanding the hearts and minds of Kiwis

Mind & Matters is designed to help businesses understand:

Macro trends impacting everyday Kiwis.
Emotions across the nation.
Behavioural nuances in certain categories.
Attitudes towards key interest areas, such as job security, personal finance, mental health, and the environment.
Kiwi spending habits, including the areas/categories they are spending and cutting back on.
Similarities and differences between New Zealand and Australian public opinion, done in collaboration with Quantum Market Research.

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