Brand sentiment insights from Perceptive's COVID-19 tracker have been featured in Umbrellar's recent article: Changing stakes on 'back-to-business' for New Zealanders.
As part of our COVID-19 Insights Tracker, we've asked Kiwis how they feel towards brands and how they've performed over the lockdown. This research is designed to help businesses understand and respond to the needs of their customers during these troubled times.
Visit the tracker here.