FREE CASE STUDY

A Barometer Of The Weather Information Market

As New Zealand’s national weather authority, MetService, Te Ratonga Tirorangi, provides comprehensive weather services for all New Zealanders and many businesses and government agencies including marine and aviation.

To best serve so many different people, MetService wanted to update its understanding of how New Zealanders accessed weather information and engaged with the weather.

So they turned to Perceptive.

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In this case study

Learn how Perceptive's research has helped MetService:

Gain a holistic understanding of their market and how Kiwis interact with the weather.
Develop new product features for their website and app.
Forge new business partnerships.
Fuel their future roadmap and strategy.

A Barometer Of The Weather Information Market

In this case study

Learn how Perceptive's qualitative research has given MetService the evidence and confidence to forge ahead in their product roadmap.