Understanding Your Audience

A Step-By-Step Guide

Understanding Your Audience

These uncertain times are having a marked impact on consumer attitudes and preferences. Therefore, understanding your customers has never been more important.

Our step-by-step guide explores market research methods, market segmentation and buyer persona development to help you identify and prioritise the optimum moments to connect with and influence your customers.

Inside, you’ll learn how to: 

  • Accurately and effectively research your audience.
  • Divide your audience into segments and uncover actionable insights.
  • Create powerful buyer personas.
  • Leverage these personas for maximum impact.

Plus practical implementation tips!


Take all of your data into account. At this stage, you can’t afford to make assumptions about which customer data is going to inform your target audience—analyse everything and find the trends.


Download Guide