The word on the street is true. You can’t control your brand fully. In today’s day and age, your brand lives in the hearts and minds of your target audience. So what can you do to improve it? Here are eight tips you can use to improve your overall brand health. These tactics will all help build your brand over time, ensuring that you have a strong brand from the inside out.
Related content: How to track, measure and improve your brand health
Every time you hire new employees, consider cultural fit equally as important as job skills. Ensure that everyone you hire shares your brand’s values and personality.
We’ve talked about how the customer journey has evolved away from a linear journey to a more complex model. Therefore, the brand funnel has changed considerably too. To ensure your brand can meet the new customer journey’s demands, these three steps are crucial:
Create a seamless and continuous customer experience across all platforms. Be aware that most people move back and forth between their phones, computers, and tablets during their journey. Making it as easy as possible for your customers to return to your site, regardless of the device, is something that needs to be a priority.
Capture your customer’s attention with every piece of communication that you create. Otherwise you’ll risk losing them along the way. Even making sure that your website loads quickly will help your business keep its audience.
It’s no longer a case of one-size-fits-all, as customers today are way too savvy. Instead, you have to personalise your content every step of the way. Consumers come to your website from all phases of their buying journey, some will be ready to buy, some won’t. If you meet them with real-time customised content, it means your chances of getting a sale are increased.
To learn more about how to measure and improve your brand health, check out our new ebook Brand Health Check by clicking on the button below.