Perceptive blog
Perceptive Team - 23 April 2024
Leading and managing people is a tough game in the world of business today. In the wake of declining workplace well-being and mental health, companies are struggling to address a number of issues that detract from employee engagement. A 2024 study...
Perceptive Team - 15 April 2024
Most business leaders are aware they need data to make informed decisions. So much so, a recent study of New Zealand C-suite, senior managers and IT managers found 33 per cent saw "data-driven insights to support decision-making" as the biggest tech...
Perceptive Team - 09 April 2024
Are you going through lots of effort to send your surveys out (or are you smart enough to have an expert do it for you?), then get excited when you get the results back, only to see that you actually don’t have many responses at all? Customers...
Perceptive Team - 18 March 2024
Only 23 per cent of the world's workforce feel engaged with their work. While this percentage has increased over the last decade, the number is still alarmingly low, especially when compared to the employee engagement of best-practice organisations,...
Perceptive Team - 12 March 2024
Segmentation is something that businesses should do periodically to understand what customer needs have changed—and how to better meet those needs. And the most successful market segmentation exercises follow a plan. From setting out your objectives...
Perceptive Team - 24 January 2024
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2024, budgets are being scaled back. To add to this scenario, there’s a constant need for...
Perceptive Team - 08 November 2023
With many financial services companies facing customer loyalty issues, a major challenge is trying to retain fickle customers who are always looking for the best deal. Here we'll go through how you can create a solid customer experience map to help...
Perceptive Team - 13 September 2023
Having a happy and engaged workforce willing to put in the hard yards over the long term will help build and raise your customer satisfaction levels. It’s no surprise that CX industry leaders motivate employees to do their best to live up to the...
Perceptive Team - 31 July 2023
Adopting design thinking (DT) strategies can help you innovate in your business and processes, develop new products and develop a positive culture, where customers are always at the centre. This will boost not only your customer retention, but also...
Perceptive Team - 12 July 2023
ROI, engagement rate and conversion rate: these are three of the most commonly used metrics used to assess marketing effectiveness and performance. So much so, in 2016 Deliotte found that CMOs rely on these three metrics above all others to measure...
