Perceptive blog
Perceptive Team - 12 January 2025
Market research is an integral part of successful business, but it can be a significant investment for smaller businesses. Reduce your initial costs with this curated list of some of the best free market research tools available on the web. Read...
Perceptive Team - 09 January 2025
In this blog, we're focusing on best practice customer experience (CX) and how the most successful financial services businesses get it right. At the end of this post we’ll give you some pointers on how to overcome your customer experience...
Perceptive Team - 09 January 2025
Workplaces and employees have undergone radical change in the last few years—from the pandemic to new ways of working, adapting to new digital transformation technologies. As a result, employee engagement has shot up the list of priorities for...
Perceptive Team - 08 January 2025
We often talk about customer experience (CX) in isolation, but it’s important to understand that customer experience and brand are two sides of the same coin. Each one influences the other, from the expectations consumers have to how they perceive...
Perceptive Team - 23 April 2024
Leading and managing people is a tough game in the world of business today. In the wake of declining workplace well-being and mental health, companies are struggling to address a number of issues that detract from employee engagement. A 2024 study...
Perceptive Team - 15 April 2024
Most business leaders are aware they need data to make informed decisions. So much so, a recent study of New Zealand C-suite, senior managers and IT managers found 33 per cent saw "data-driven insights to support decision-making" as the biggest tech...
Perceptive Team - 09 April 2024
Are you going through lots of effort to send your surveys out (or are you smart enough to have an expert do it for you?), then get excited when you get the results back, only to see that you actually don’t have many responses at all? Customers...
Perceptive Team - 18 March 2024
Only 23 per cent of the world's workforce feel engaged with their work. While this percentage has increased over the last decade, the number is still alarmingly low, especially when compared to the employee engagement of best-practice organisations,...
Perceptive Team - 12 March 2024
Segmentation is something that businesses should do periodically to understand what customer needs have changed—and how to better meet those needs. And the most successful market segmentation exercises follow a plan. From setting out your objectives...
Perceptive Team - 20 February 2024
While there are no blanket rules when it comes to segmentation, it’s important to note how market and customer segmentation can differ depending on the type of buyer your product or service appeals to, especially if you’re a business that sells to...
