Perceptive blog
Perceptive Team - 12 December 2025
Before you make any decision around your business, be it people, investment, strategy or customers, you need to understand its impact. As the proverb goes: look before you leap. But what we don’t talk about enough is the quality of the "look”. Most...
Perceptive Team - 11 December 2025
At the end of 2025, Perceptive ran the NZ Consumer Trends Survey with over 500 consumers from across New Zealand. In the survey, we asked respondents about their buying behaviours across a range of categories and explored how these behaviours...
Perceptive Team - 09 December 2025
As far as business KPIs go, Net Promoter Score is a simple metric. It's easy to implement through customer surveys and also easily understood across all levels of a company, from frontline staff through to boardroom execs. Because of this, it’s no...
Perceptive Team - 09 December 2025
For the last twenty years, brand love has been a popular strategy in the marketing sphere. However, when it comes to giving brands an effective understanding of how to drive consideration and purchase, it often comes up short. The point of “brand”...
Perceptive Team - 08 December 2025
When it comes to thinking about “brand”, it’s common to think of it as a singular identity. Even the Business Dictionary defines brand as “a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those...
Perceptive Team - 07 December 2025
What separates a great Voice of Customer (VOC) programme from an average one? It comes down to how well it is embedded within a business. If you want to get the most out of the insights your VOC is generating, grow the programme’s ROI, and drive...
Perceptive Team - 07 December 2025
Voice of Customer has transformed massively since its proliferation in the 90s. Now able to ingest, analyse and act on a myriad of customer interactions and insights, the explosion of potential for VOC is almost unrecognisable from its distant 90s...
Perceptive Team - 03 December 2025
In the fast-paced world of business and technology, how we listen to customer feedback has changed dramatically over the last decade. From call centres and traditional Voice of Customer surveys to social listening and online intercepts, modern...
Perceptive Team - 03 December 2025
Like many industries, insights and market research has undergone significant change in the last thirty years. As new technologies have come online, we’ve been able to fine tune processes, speed up data gathering and analysis, and ultimately, probe...
Perceptive Team - 01 December 2025
Have you got the NPS edge or are you falling behind your peers in the insurance industry? As part of our latest round of NPS benchmarking for the insurance industry, we asked customers why they gave the score they did and analysed their responses to...
