Perceptive blog
Perceptive Team - 07 June 2023
A recent Perceptive study has found that over half (55%) of Australian general insurance consumers are considering moving to another provider. “While providers risk losing market share as customers search for a better offer, there’s a major...
Perceptive Team - 07 March 2023
It’s well known that AI, machine learning and data modelling are helping businesses become more cost effective, increasing productivity, and freeing up employee time to focus on innovation, creative problem solving and customer experience. However,...
Perceptive Team - 07 March 2023
The last decade has seen marketing technology (martech) progress in leaps and bounds. While this technology is helping businesses to refine their customer experiences, it’s also pushed CX into new territory, lifted customer expectations and...
Perceptive Team - 07 March 2023
New research has found technology leaders in the business world doubled down on their tech investments during the pandemic to great success. They are growing five times faster than technology laggards. What is it these companies are doing...
Perceptive Team - 07 March 2023
Digital transformation, martech, cloud computing, IoT: these words are rapidly becoming part of the everyday business vernacular. With the pandemic accelerating the rate of digitisation, digital adoption and transformation by as much as six years,...
Perceptive Team - 01 March 2023
You may know what your Net Promoter Score (NPS) is, but do you know if it's enough? Below you’ll learn how to tell if you have a ‘good’ NPS, along with strategies for improving for your NPS and ways to leverage NPS to grow your business. Contents...
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 25 October 2022
You’ve probably heard the stereotypes: Baby Boomers are hard-working but out-of-touch, Millennials are tech savvy but lazy, and Gen Z are progressive but narcissistic. While generational analysis may have its uses in understanding macro shifts in...
Perceptive Team - 18 October 2022
If you’re looking to take your brand tracking up a notch or three, consider combining it with customer segmentation and data science. Working together, these three aspects of brand, audience and data analysis can provide a precise and granular road...
Perceptive Team - 11 October 2022
While there are no blanket rules when it comes to segmentation, it’s important to note how market and customer segmentation can differ depending on the type of buyer your product or service appeals to, especially if you’re a business that sells to...
