Perceptive blog
Perceptive Team - 01 December 2025
Have you got the NPS edge or are you falling behind your peers in the insurance industry? As part of our latest round of NPS benchmarking for the insurance industry, we asked customers why they gave the score they did and analysed their responses to...
Perceptive Team - 12 January 2025
Market research is an integral part of successful business, but it can be a significant investment for smaller businesses. Reduce your initial costs with this curated list of some of the best free market research tools available on the web. Read...
Perceptive Team - 23 April 2024
Leading and managing people is a tough game in the world of business today. In the wake of declining workplace well-being and mental health, companies are struggling to address a number of issues that detract from employee engagement. A 2024 study...
Perceptive Team - 09 April 2024
Are you going through lots of effort to send your surveys out (or are you smart enough to have an expert do it for you?), then get excited when you get the results back, only to see that you actually don’t have many responses at all? Customers...
Perceptive Team - 18 March 2024
Only 23 per cent of the world's workforce feel engaged with their work. While this percentage has increased over the last decade, the number is still alarmingly low, especially when compared to the employee engagement of best-practice organisations,...
Perceptive Team - 12 March 2024
Segmentation is something that businesses should do periodically to understand what customer needs have changed—and how to better meet those needs. And the most successful market segmentation exercises follow a plan. From setting out your objectives...
Perceptive Team - 08 November 2023
With many financial services companies facing customer loyalty issues, a major challenge is trying to retain fickle customers who are always looking for the best deal. Here we'll go through how you can create a solid customer experience map to help...
Perceptive Team - 13 September 2023
Having a happy and engaged workforce willing to put in the hard yards over the long term will help build and raise your customer satisfaction levels. It’s no surprise that CX industry leaders motivate employees to do their best to live up to the...
Perceptive Team - 12 July 2023
ROI, engagement rate and conversion rate: these are three of the most commonly used metrics used to assess marketing effectiveness and performance. So much so, in 2016 Deliotte found that CMOs rely on these three metrics above all others to measure...
Perceptive Team - 04 July 2023
Due to digital disruption, customer loyalty has been an issue for companies, despite their efforts to retain them best they can. Today, we are able to continuously evaluate new products and providers and really, we’re consumers round the clock, non...
