In May 2024, Perceptive surveyed a nationally representative sample of the New Zealand public to ask about their food and grocery habits and behaviours.
Inside this free report, you'll find:
• Which supermarkets New Zealanders visited for their main grocery shop.
• Top 3 reasons why New Zealanders shop online and in-store.
• A breakdown of New Zealanders' shopping behaviours.
• Top reasons why New Zealanders switch supermarkets in the last 6 months.
• And more!
