Brand Health Tracking

Informing brand strategies that
deliver growth and deeper connections

Build stronger brands and better customer experiences with evidence-led insight.

A tailored approach to brand health

Every brand is unique—and your brand health tracking should be too. Rather than using a generic brand health model, a tailored approach ensures your brand health metrics are finely attuned to your brand's specific goals, target audience, competitors and industry intricacies. We'll work closely with you to gain an accurate evaluation of your brand's performance and help your organisation make smarter decisions, stand out in the crowd, and drive strategic growth.

 

Talk to us

 

Our approach to brand health market research

We believe using generic brand tracking models create more questions than they answer. That's why we tailor every brand health tracker and brand equity model we create.

Our approach is to first understand your brand goals and aspirations, both immediate and long term. We evaluate category entry points, the journey category participants take, and the brand associations and perceptions they hold as well as the brand metrics you're using. This all informs a holistic brand tracking measurement framework tailored specifically to you.

From this, you'll gain a solid foundation for brand building and remain responsive to changes in your brand's ever-evolving landscape.

Our continuous testing, learning and innovation of your brand tracker will also mean you'll have access to a robust and steady stream of insights to drive actionable strategies that keep your organisation moving forward.

The best brands never stand still. With brand health tracking you can:

  • Uncover new thinking and insights about your brand and market.
  • Better connect with your customers and customer segments.
  • Prioritise improvements that will have the biggest impact.
  • Identify white space opportunities.
  • Inform and prioritise your marketing activities.
  • Measure the effectiveness and impact of your marketing activities.
  • Respond to competitor pressure.
  • Leverage the full potential of your brand.

What to expect from your brand health tracking programme?

9-lines-white

Award-winning experience

Our brand market research team has extensive experience in brand health tracking—both locally and globally. Big or small, we'll help you find the right solution for your brand.
9-lines-white

Consultative approach

Our experts will work with you to deliver a programme that matches the right measures to the right customer touchpoints. 

9-lines-white

Tailored framework, hyper-relevant results

Our tailored and targeted sampling framework guarantees we’ll capture meaningful brand metrics and engage directly with your exact audience of interest. This ensures that our data collection yields actionable intelligence, allowing us and you to make informed brand decisions.
9-lines-white

Enriched, interconnected insights for brand building

Brand metrics only tell part of the story. So much so, we believe it is important, where possible, to integrate supplementary data sources, such as media spend (and channel) information and sales figures, into our brand health tracking programmes. By doing so, our analyses are enriched with contextual insights.
9-lines-white

Visually intuitive results

We’re all about conveying data in a visually intuitive way to ensure even your most complex insights are easily understood. Every report and/or dashboard is designed to have a coherent narrative, presenting information in an engaging and clear manner. Additionally, our reports are enriched with expert commentary and actionable recommendations, providing you with comprehensive and valuable insights for informed decision-making.

 

Featured insights

C10-Jag-LandRover-CaseStudy_website-tile

Case study

Jaguar Land Rover forges new roads with brand tracking

Perceptive's brand tracking has been instrumental in helping Jaguar Land Rover implement data-driven decision making.

Read more
PR-BI013 C13 Brand Health Pillar Page 01C13-Brand-Health-Pillar-Page-What-is-a-brand

Guide

Introduction to brand tracking

Learn the ins and outs of brand health tracking in our free online guide, including the metrics and methodologies you should focus on to gain actionable insights for your brand strategy.

Read more
C25-Building_Your_Brand_tile

Guide

Building your brand

The brand building guide you need to grow and scale your business from a start-up to a mature enterprise.

Read more

What our clients say

“Perceptive has provided us with tangible insights that have allowed us to take a more strategic approach to the categories we play in and given us a clearer understanding of our current and future consumers.”

All Good Organics

“The study has been pivotal in giving us the confidence to make strategic calls. It has become our one source of truth."

Xero

“We have been using Perceptive for several years to track experience with our brand globally. The team are highly responsive, solution focused and a good bunch to deal with. It's a partnership we really value.”

Salt

“The Brand Vibrancy Tracker has been used across all levels of our business, from on the ground marketing and strategy teams all the way up to our executive teams. It helps refine direction and can accurately track if we are making the progress we need.”

Xero