Delivering behavioural insights that connect more dots.
Perceptive works side by side with behavioural science agency Sapien to deliver powerful behavioural insights.
Together our skills and knowledge complement each other and provide understanding that reflects two sides of the same coin. With Sapien, you can understand why people can say one thing and do something entirely different.
Sapien combines new, sophisticated technology and scientific thinking to help businesses understand how consumers really think, feel and behave.
Understand and leverage the big picture trends relevant to your category, consumer and customers.
Uncover the strength of your brand assets and how they help customers find you when they shop.
See what point of sale collateral really catches a shopper’s eye with our eye-tracking technology.
Get a deep understanding of how customers subconsciously respond to your brand with implicit association.
Understand how your pack design truly performs with a combination of behavioural shopping tasks and facial action coding to understand consumers’ emotional response to your packaging.