Delivering behavioural insights that connect more dots.

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Understand why people
zig when they could
have zagged


Perceptive works side by side with behavioural science agency Sapien to deliver powerful behavioural insights.

Together our skills and knowledge complement each other and provide understanding that reflects two sides of the same coin. With Sapien, you can understand why people can say one thing and do something entirely different.

Uncover why customers think, feel and behave the way they do

Sapien combines new, sophisticated technology and scientific thinking to help businesses understand how consumers really think, feel and behave.


Category strategy

Understand and leverage the big picture trends relevant to your category, consumer and customers.


Distinctive brand assets

Uncover the strength of your brand assets and how they help customers find you when they shop.


POS effectiveness

See what point of sale collateral really catches a shopper’s eye with our eye-tracking technology.


Creative testing

Get a deep understanding of how customers subconsciously respond to your brand with implicit association.


Packaging evaluation

Understand how your pack design truly performs with a combination of behavioural shopping tasks and facial action coding to understand consumers’ emotional response to your packaging.

Our work.

Just Juice

Sapien lights the way for Just Juice resurgence.


Sealord swims like a fish with Sapien insights.


Sapien insights shake up Spark's retail experience.

Sapien's ability to reveal our consumers' unconscious, system one drivers, rather than their analytical, rationalised system two responses was what sold us on them.

Just Juice

Sapien knew our industry. With them, I never feel I have to have all the answers. I have the freedom to discuss what's weighing on my mind and they come to me with solutions.


With Sapien's insights helping to optimise Spark's in-store experience, we are not just lifting our game in point of sale marketing, we're redefining it.


We work with some of the biggest brands


Our experienced team will guide you through everything—from what method is right for you to discussion questions, sampling and analysis best practice.