Perceptive Omnibus

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What it is?

The Perceptive Omnibus surveys a nationally representative sample of New Zealanders online every month. It’s the perfect research vehicle to validate New Zealand public and consumer opinions, attitudes and behaviours quickly and cost-effectively.


How much does it cost?

Pricing for the Perceptive Omnibus starts at $500 + GST per question.

However, this is dependent on the number of questions, question complexity and the level of analysis and reporting required.



How does it work?

Organisations can buy question slots in the Omnibus each month. We can accommodate a range of consumer and qualifying criteria to ensure we survey New Zealanders who match your target audience.

The results are delivered in the first week of the following month and are weighted according to age, location, and gender using Statistics New Zealand census data, this ensures the sample is representative of the New Zealand population.

What questions can I ask? 

The Perceptive Omnibus can accommodate a range of question formats. As part of this service, one of our research consultants will help you determine the right questions to ask and achieve your research goals. 


“The Perceptive Omnibus has been instrumental in uncovering what's on the minds of the New Zealand public across the broad range of industries that our clients work within. It has been really useful, repeatedly providing us with valuable insights to support our clients’ PR strategy.”


— Claudia Macdonald, Managing Director, Mango Communications




Who uses the Perceptive Omnibus?

PR and advertising agencies, government, not-for-profit organisations and businesses who want to tap into consumer and employee opinions use the Perceptive Omnibus.

Our clients use the results of the Omnibus to:

  • Poll public opinions.
  • Get an initial gauge on brand health, from awareness to advocacy.
  • Size the market and gauge price points.
  • Gauge opportunities for product and/or service expansion.
  • Test brand positioning/messaging.
  • Test advertising creative.
  • Evaluate media types and channels.
  • Support new business pitches.
  • Reputation or crisis management.
  • Uncover general attitudes, perceptions and behaviours of New Zealanders.

Omnibus limitations

The Omnibus is best suited to situations where the research outcomes are simple and tightly defined, requiring only a few questions, and the results are needed quickly to support decision making. Omnibus insights are often tactical in nature and are not typically used to direct long-term strategies, except in the case where they serve as a foundation for future research. 

If you are interested in doing more specific research relating to your business and/or industry, click below.

Karma Drinks and All Good Organics have been very fortunate to work with the incredibly talented team at Perceptive. The Perceptive Omnibus has provided both of our brands with tangible insights that have allowed us to take a more strategic approach to the categories we play in. Having clarity around the health of our brand, along with drivers for purchase has given us a clearer understanding of our current and future consumers.” — Faye MacGregor, GM All Good Organics.