Who we are

Curious minds.
Critical thinkers.
Collaborative partners.

We are Perceptive. We notice what others might miss, connect the signals that matter and see beyond the obvious. In a world of abundant data and increasingly automated answers, human judgement has never mattered more.

A team focused on effectiveness.

Our solutions

Perceptive is an award-winning insights and intelligence consultancy with more than 65 specialists across New Zealand and Australia. We work with commercial, government and social-sector leaders to make sense of complexity, make better decisions and move with conviction.

More information does not automatically create more understanding. We bring together rigorous research, data and evidence with context and human judgement to identify the signals that matter and turn them into clear direction.

Trans-Tasman expertise, globally connected

Our people are specialists in their fields and collaborators by nature. We work as one Trans-Tasman team, bringing together the perspectives and expertise each challenge needs. We move beyond findings to provide a clear point of view on what matters, what it means and what should happen next.

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See the whole picture

We connect data and evidence with human behaviour, culture and context to understand what is really happening.

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Bring right minds together

Our specialists span research, strategy, behavioural insight, analytics, design, communications and technology. We bring together the expertise each question requires.

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Make intelligence useful

We move beyond findings to provide a clear point of view on what matters, what it means and what should happen next.

Meet the leadership team

DANIEL SHAW

CEO

JO BROCKHURST

Managing Director

ALISON FRENCH

Director

IMOGEN RANDELL

Senior Advisor

KATE DE MARCO

Strategy Director

LIZ SPARHAM

Partner

MARK VINCETT

Strategy Director

MISCHEE MARDARDY

Finance Director

NATHALIE PHILIPPSEN

Director of Growth

RACHAEL WEAVER

Operations Director

Our Trans-Tasman experts

ANASTACIA RYJENKOVA

Qualitative Project Manager

ANDREA LAURIE

Creative Director

ANDREW WARD

Finance Analyst

ANGELA MENEGHEL

Finance and Administration Assistant

CAMDEN GOODALE

Insights Executive

CARLY HOLLOWAY

Senior Insights Consultant

CARLY WILLIAMSON

Graduate Researcher

DAVID RUFFOLO

Associate Partner

ELANA CARNEVALE

Senior Research Consultant

EMMA WAIN

Account Director

GIL DAYAO

Senior Data Analyst

IMOGEN SWANEY

ISO Support

IVANA DRINKOVIC

Insights Director

JACK TURNER

Senior Consultant

JACKSON HUMPHRIES

Insights Director

JUSTE ZARECKAITE

Finance Business Partner

KIRSTEEN WATSON

Associate Partner

MANISH KHER

Coding Coordinator

MELISSA BORG

Senior Research Consultant

MICHAELA FERNANDO

Account Director

MICHELLE SHERSHER

Senior Research Consultant

NATALIA CABAJ

Data Scientist

NATASHA NAIR

Associate Partner

NICHOLAS BOWLES

Account Director

RACHEL WARDLAW

Coding Coordinator

ROBBIE COSHAN

Business Director

RUWINI WITHANACHCHI

Associate Partner

SARAH WOOLERTON

Senior Business Director

SAMMIE PARKINSON

CX Implementation & Delivery Manager

SHABNAM AYROM

Insights Consultant

TOM NGUYEN

Graphic Designer

VICTORIA CHAVEZ

Insights Executive

ZOE BROWN

Senior Account Director

What our clients say

“The team at Perceptive are amazing to deal with. They’ve established a strong lead generation programme for us and are highly proactive in reporting, monitoring and continually refining this.”

Brother International NZ Limited

“The Perceptive Omnibus has been instrumental in uncovering what's on the minds of the New Zealand public across the broad range of industries that our clients work within. It has been really useful, repeatedly providing us with valuable insights.”

Mango Communications

Memberships, partnerships and accreditations

Trust is fundamental to our work. Our independently recognised standards, professional memberships, technology partnerships and quality controls support secure, ethical and high-quality research, insights and data practice. 

Standards 

ISO/IEC 27001 — information security management  

ISO 20252 — market, opinion and social research


 

Partnerships

Qualtrics implementation partner across Australia and New Zealand

 

Quality and assurance

Technology-enabled respondent validation

Sentry and in-house data-quality controls

Approved government supplier credentials.

All-of-Government Approved Consultancy Services Provider

 

Professional memberships

Research Association New Zealand

Australian Data and Insights Association

The Research Society



Have a question in mind? 
Talk to our team about how we can help. 

Talk to our team