By challenging traditional thinking, we uncover actionable insights

We know what to look for, where and how to uncover the insights that deliver real impact in your business.

The right blend of
modern & traditional

We apply modern methodologies, blended with traditional research and an innovative approach, to ensure you get exactly the information and strategic direction you need.

We are the
problem solvers

Our highly skilled, award winning team leverage technology and innovative techniques. We’ll enlighten you through our passion for identifying opportunities where others don’t.

where it counts

Think of us as your safe pair of hands. We’re the pragmatic, trusted advisors you’ve been looking for. Our aim is to take the uncertainty out of research and deliver wow factors along the way.

Understanding consumers

Understanding consumers needs, motivations, attitudes and behavioural drivers is critical when implementing any strategic plan. Given the complexities of what makes us tick, we use a variety of techniques to understand this.

  • Qualitative research
  • Consumer communities
  • Needs based segmentation

"We have been working with Perceptive for the past 2 years and they have proven to be an invaluable partner in turning our business around. The capability combined with their professional approach is of a very high standard. As a result the direction they have provided our business through insight development has been integral in our business plan development."

James Woodbridge - General Manager Marketing
Burger King

Driving customer engagement

We’re passionate about working with businesses to bring them closer to their customers. This allows our clients to be truly customer led and helping drive and improve performance, through implementing insights.

  • Customer journey mapping
  • Voice of customer programs
  • Customer co-creation

"We have enjoyed a long relationship with Perceptive. Their insight has shaped out business evolution, and they continue to demonstrate their commitment to our success."

Drew Gilpin - Director of Sales & Marketing

Developing strategy

We never shy away from a challenge. We thoroughly relish exploring our client’s strategic concerns to understand how we can use insights to solve business problems.

  • Price modelling and strategy
  • Consumer co-creation
  • New product development
  • Segmentation
  • Insights led strategy planning

"Perceptive have been significant contributors to our business strategy and consumer insights for many years. They continue to delight us with their commitment and passion for our business, their willingness to go lots of extra miles, and their understanding of our vision and purpose. The team is fabulous, and we very much enjoy the partnership."

Sandra Geange - Head of Marketing
The Comfort Group


Our clients are inundated with data these days. The challenge is understanding what to do with it and finding the insights that drive business improvements and deliver tangible value.

  • Quantitative research
  • Multi channel analytics
  • Data visualisation and infographics
  • Structured and unstructured data
  • Behaviour analytics

"Perceptive are far more than a research company to us - they are a partner who works hard to understand our sector and add value through insight and their knowledge of what is happening in the wider market. They deliver again and again for us and because of this I recommend them without hesitation."

Darren Ward - CEO

Building brands

Building brands is what we love to do. Who actually owns your brand? Today it’s your consumers and the market – not you. We help you understand how your brand is performing and identify opportunities for you to grow.

  • Brand tracking
  • Insights led content marketing
  • Advertising evaluation
  • Thought leadership research

"The Perceptive team are great. Their skills range from rapid responses to immediate tactical questions through to more complex responses to understand larger strategic marketing issues. Perceptive has carved out a well deserved space for itself at the forefront of the research and insights industry by championing new approaches to connecting and communicating with consumers."

Abe Dew - Director Strategy & Planning

Pricing & product strategy

We’ll find your brands’ optimal price point in order to maximise sales and profits, even if you operate in a complex environment. Our strategy will help determine feasibility and return on investment, based on your marketing goals and objectives.

  • Turn your underperforming product around
  • Own your market and increase your market share
  • Regain your competitive advantage
  • Get insights to support new product development

"Team Perceptive are simply awesome and are always willing to go the extra mile for our changing business needs. Their deep understanding of our particular requirements allows them to adapt and change in a way that adds significant value to our business and I will happily sing their praises."

Steve Bambury - Sales Development Specalist

The proof is in the pudding

Our team has won a number of prestigious awards such as the Deloitte Fast 50 (celebrating New Zealand's fastest growing companies) the AUT Excellence in Business Support Awards, and our CEO has been a named finalist in the EY Entrepreneur of the Year awards.

fast 50 2015
ey 2015
ey 2009
fast 50 2009
ra effectiveness

Here's a handful of companies that we work with

burger king
nova energy
TSB Bank
nz police
ray white

See what we are really capable of