In Brief: Gyms and Fitness


How do New Zealanders feel about gyms? We asked. 

In October 2023, Perceptive surveyed a representative sample of the New Zealand public about their attitudes, opinions and behaviours when it comes to gyms and the fitness industry. 

Inside this free report, you'll find:

• Kiwi gym goer demographics.
• Top reasons for joining a gym.
• Membership and customer churn behaviours.
• Most popular exercises outside the gym.
• And more!

Download Now

Want to understand the state of mind of the New Zealand public? Read our latest Mind & Matters report.