In Brief: NZ Fitness By The Numbers 2025

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How do New Zealanders keep active? We asked. 

In January 2025, Perceptive surveyed a representative sample of the New Zealand public about their fitness goals and habits.

Inside this free report, you'll find:

• Kiwi fitness goals and resolutions
• Most popular activities for keeping active
• How often New Zealanders are active
• And more!

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Want to understand the state of mind of the New Zealand public? Read our latest Mind & Matters report.