Jaguar Land Rover needed a holistic read of the New Zealand SUV market and where their brands sat within it.
Perceptive delivered.
Learn how Jaguar Land Rover used Perceptive's brand tracking to:
• Re-invent their marketing strategy.
• Identify strengths and weaknesses in Jaguar Land Rover's brands.
• Measure and track brand perception, brand equity and brand conversion across its two brands.
• Change up their marketing messaging and activities to revitalise their brands.