Jaguar Land Rover Forges New Roads With Brand Tracking
Free Case Study


Jaguar Land Rover needed a holistic read of the New Zealand SUV market and where their brands sat within it.

Perceptive delivered.

Learn how Jaguar Land Rover used Perceptive's brand tracking to:

• Re-invent their marketing strategy.
• Identify strengths and weaknesses in Jaguar Land Rover's brands. 
• Measure and track brand perception, brand equity and brand conversion across its two brands. 
• Change up their marketing messaging and activities to revitalise their brands.


80% of businesses say they deliver a ‘superior’ customer experience—but only 8% of customers think they actually do. Is your business one of them?