In 2021, Rockgas wanted to redefine its customer engagement, experience strategy, implement new systems, and upgrade its operational processes to meet the organisation’s vision and goals.
To do this, Rockgas need a deep understanding of their customers, market, competitors, and the industry as a whole. For that, they turned to Perceptive.
In this case study, learn how Perceptive's customer experience and engagement research helped Rockgas to:
• Map their customer journey and identify critical touchpoints.
• Better engage and service customers at each touchpoint.
• Guide how they communicate with customers and create personalised experiences for them.