Discover how this award-winning segmentation and insights programme helped DairyNZ refine and test its media creative and enhance the perception of the dairy industry and its farmers across the nation.
In this case study, learn how DairyNZ used insights to:
• Identify the biggest opportunity segments to target for their new media campaign.
• Inform and test their creative to ensure it truely resonated with their target audience.
• Monitor the effectiveness of the campaign to ensure it was showing up in the right places.