Insights into death and dying paves the way to world-first campaign
Free Case Study

In 2022, Hospice New Zealand (NZ) teamed up with Perceptive run a public attitudes survey to better understand current awareness and perceptions of hospice in New Zealand and attitudes towards death and dying.

As a result of these public attitude insights, Hospice NZ has been able to:

• tailor and target their messaging
• pivot their marketing
• fuel awareness of their services
• empower their advocacy work
• develop a world-first campaign to raise awareness of how the dying are treated in our communities.

Read the full story in our free case study.