In Brief: Easter Confectionery Spending


What is New Zealand's top Easter confectionery brand? We asked. 

In April 2024, Perceptive surveyed a nationally representative sample of the New Zealand public to ask about their Easter confectionery preferences and spending.

Inside this free report, you'll find:

• Top three types of Easter confectionery purchased.
• Most popular brands for Easter items. 
• Top considerations when buying Easter chocolate.
• And more!

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Want to understand the state of mind of the New Zealand public? Read our latest Mind & Matters report.