Since its inception in 1928, LJ Hooker has been a people-focused business. Its founder, Sir Leslie Joseph Hooker, once famously said: “Real estate is not about houses, it’s about people”.
In 2018, this ethos saw LJ Hooker want to deep dive into the experiences their customers—from a company level right through to individual agencies.
But they needed an insights partner to help.
Which is where Perceptive came in.
