As New Zealand’s national weather authority, MetService, Te Ratonga Tirorangi, provides comprehensive weather services for all New Zealanders and many businesses and government agencies including marine and aviation.
To best serve so many different people, MetService wanted to update its understanding of how New Zealanders accessed weather information and engaged with the weather.
So they turned to Perceptive.
Learn how Perceptive's research has helped MetService:
• Gain a holistic understanding of their market and how Kiwis interact with the weather.