Perceptive recognised as a finalist in international Marketing Research and Insights Excellence Awards
Insights agency Perceptive is celebrating being shortlisted four times in the international Marketing Research and Insights Excellence Awards for 2023.
The insights projects, all done in partnership with Xero, were selected as finalists the B2B Research Project category and the Global Marketing Research Project category, with two finalist projects in each category. These projects represent two major pieces of insights work Perceptive has done for Xero’s global segmentation and brand tracking.
“Picking up two platinum awards for these projects at the 2023 NZ Research association effectiveness awards was a fantastic achievement in its own right but to also be shortlisted as a finalist in the global insights excellence awards further shows the impact of this work,” says Perceptive General Manager, Oliver Allen. “It’s the culmination of years of work and innovation and is a brilliant recognition of the partnership between Perceptive and Xero.”
Powered by Quirk’s Media, The Marketing Research and Insight Excellence Awards are a set of international awards that recognise the researchers, suppliers and products and services that are adding value and impact to marketing research.
Perceptive is the only New Zealand insights agency represented in the list of finalists, which also include clients such as BBC News, MailChimp, and Kraft Heinz, and agencies Opinium and Talk Shoppe.
Finalists were selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff. A full list of finalists can be viewed here.
The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 14, 2023. Please visit quirksawards.com for more details.
ABOUT PERCEPTIVE: Perceptive is Australasia’s leading technology-based customer insights agency. Perceptive provides research, insights and data-driven marketing programmes to a variety of organisations across the Asia-Pacific, North America, United Kingdom, United Arab Emirates and India. www.perceptive.co.nz
ABOUT QUIRK’S: Quirk’s Marketing Research Media produces a print and digital magazine, e-newsletters, events, industry awards, webinars, and the most comprehensive website – all of which is devoted entirely to professionals responsible for conducting, coordinating and purchasing marketing research products and services. Designed to promote the understanding, use and value of marketing research, Quirk’s free resources include original articles on research techniques, case studies, news, survey findings, global listings for conferences and jobs, LinkedIn groups, webinars and the most complete and up-to-date directories of market research product and service companies. To get your own free access visit www.quirks.com