This research, in collaboration with Exercise New Zealand and GRC Partners + Porter Novelli, was recently featured in Scoop and on TVNZ Breakfast.
Wedding bells and dumbbells: Engaged couples more likely to commit to physical activity goals
New data shows that couples preparing to say "I do" are also saying "I will" to physical activity goals
Kiwis that are set to tie the knot are more likely to plan and commit to physical activity goals, according to the latest research from Exercise New Zealand.
The survey, conducted by market research and consumer insights agency Perceptive, shows that nearly 80 per cent (79 per cent) of engaged people have set physical activity goals as part of their 2025 new year’s resolutions.
Take Riley and George from Auckland, who’ve been engaged for a year and participate in a variety of physical activities, individually and as a couple – from hiking, netball, HYROX, - and even the odd game of tennis.
The couple have committed together to their physical activity goals for 2025. For Riley it’s completing another HYROX and finishing in the top 10 per cent of the competition, while for George it’s focusing on rebuilding her strength and fitness as she recovers from a knee injury.
“Exercise is important to both of us, it’s mentally just as good as it is physically. We understand each other’s focus on our goals, and make sure to show up and support each other”, says Riley
“I feel like I’m way more motivated to exercise now with Riley. While we both have our independent ways of exercising, we can also do it together. Because of that there’s no roadblock to achieving our goals,” says George.
The survey data also revealed that of the 70 per cent (69 per cent) of engaged people who set physical goals in 2024 - the success rate for achieving it was 74 per cent.
“When it comes to setting and sticking to our physical activity goals, having a level of accountability is really important. This is a challenge easier faced when someone else is alongside you on the same journey. Having a frequent training partner helps boost motivation too,” says Richard Beddie, CEO of Exercise New Zealand.
“Exercise of all forms play a vital role in supporting better health outcomes in New Zealand - from tackling key risk factors of non-communicable diseases such as heart disease, stroke, diabetes and osteoporosis, to reducing symptoms of depression and anxiety,”
The number of engaged people that are setting goals for 2025 is higher than that of the general population (71 per cent) in New Zealand.
“How people intend to achieve their physical activity goals comes in many shapes and forms. The latest Exercise NZ consumer data shows that 309,000 New Zealanders intended to do this through a structured programme in 2025,” Beddie says.
Julia Prouse, Psychotherapist at HER therapy, says that engagement is a huge life transition and a period of heightened focus on the future, where couples want to feel their best.
“Fitness goals during this time feel like a proactive way to prepare- whether it’s getting fit for the wedding, wanting to feel better physically, or simply creating healthy habits to carry into marriage.”
Prouse says there are so many positives when it comes to working towards physical activity goals together: “Doing something physical together strengthens the emotional bond between partners. When you’re both working towards a shared goal—whether it’s completing a workout, running a race, or just being consistent—it helps you feel more connected and like a team.”
Beddie shared some of his simple tips on how to plan and stay committed to goals: “Set realistic, specific and measurable goals. Create a structured schedule, and find activities you enjoy, while also incorporating accountability and rewards to stay motivated.”
ENDS
For more information, please contact:
Ashleigh Higgs, on behalf of Exercise New Zealand.
About Exercise New Zealand
Exercise New Zealand is Aotearoa’s peak body representing the exercise industry, supporting those that provide exercise to the public, while encouraging everyone in Aotearoa to exercise. With half a million members, Exercise NZ offers memberships with structured support to navigate the complexities of business, as well as information, research and ideas to grow the industry. Having contributed $500 million to the NZ economy, Exercise New Zealand demonstrates its commitment to supporting the industry through advocacy, resources, standards and education.
For more information, please visit https://www.exercise.org.nz/
About Perceptive
Perceptive is a full-service research, consultation and evaluation agency. As a market research company, Perceptive uncover insights into the behaviours, attitudes and relationships that shape the everyday lives of customers. These insights uncover the moments that matter, the touchpoints that stick and the experiences that define their interactions with the businesses they work with.
For more information, please visit: https://www.perceptive.co.nz/
